Low tide in October for album sales
LOS ANGELES (Billboard) - For labels and music retailers,
the Billboard 200 brings a scarier sight than any ghost, goblin
or witch you might encounter on Halloween: a No. 1 album in
October with a sales week of less than 100,000 copies.
We’ve had light chart-toppers before. Since May 1991, when
the big chart switched to Nielsen SoundScan data, there have
been 16 weeks when sales for the No. 1 slot fell below 100,000,
with seven of those occurring this year. It just seems more
jarring to see a number that light during the last four months
of the year, when high-profile artists seek to be prime
attractions during holiday shopping’s traffic.
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