about Don LaFontaine
The phrase sprung from the early days of movie trailers, LaFontaine says. “(W)e are taking people … and we are literally about to transport them into a different dimension, a different world entirely. So we have to very rapidly establish the world we are transporting them to, and that’s very easily done by saying, ‘In a world where … violence rules.’ ‘In a world where … men are slaves and women are the conquerors.’ You very rapidly set the scene.”
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